Engineering is about creating leverage
Who I am, how I think, and what drives me.
I'm a Platform Engineer and Product Builder who enjoys turning complex operational problems into simple software. My background spans enterprise banking, startups, cloud infrastructure, DevOps, backend engineering, and AI. I love designing systems that improve developer experience, automate repetitive workflows, and enable engineering teams to move faster. Outside of work, I enjoy building SaaS products, exploring AI-native applications, and experimenting with modern technologies.
Years building
Products shipped
Engineers served
Active startups
- Platform Engineering at PT Bank BTPN — building internal developer platforms
- Building Sejalanin — AI Personal CFO for Indonesians
- Scaling Islamic Bali & SaveHajj platforms
- Exploring AI-native applications and LLM-powered tools
Bandung, Indonesia
B.Sc. Electrical & Electronics Engineering
Institut Teknologi Bandung · 2021
How I think about engineering
The principles that guide how I build software and lead teams.
Automation First
Every repetitive task is a bug. I build systems that eliminate manual toil so engineers can focus on what matters — building great products.
Developer Experience Matters
The best tools are invisible. I design platforms and workflows that feel natural, reduce cognitive load, and make engineers more productive.
Measure Everything
You can't improve what you don't measure. I instrument systems from day one — metrics, logs, traces — to make data-driven decisions.
Simple Beats Clever
Complexity is the enemy of reliability. I choose boring technology over shiny tools. Simple solutions are easier to debug, maintain, and scale.
AI is a Multiplier
AI isn't replacing engineers — it's making them 10x more effective. I embed AI into every layer: code generation, testing, monitoring, and operations.
Software Should Solve Business Problems
Technology is a means, not an end. I start with the problem, not the solution. Every line of code should create measurable business value.
Build Products, Not Features
Features are answers to user needs. Products are experiences. I think holistically about the entire user journey, from onboarding to daily use.
Engineering Creates Leverage
The best engineers multiply the output of everyone around them. I build tools, platforms, and systems that amplify entire teams.
Tools of the trade
Technologies and domains I work with daily.
Platform Engineering
Backend
Databases
Monitoring & Observability
AI & Automation
Frontend
Cloud & Infrastructure
Product & Agile
The journey so far
From university to building platforms and products.
Started at ITB
Began Bachelor of Engineering in Electrical & Electronics Engineering at Institut Teknologi Bandung.
Started at ITB
Began Bachelor of Engineering in Electrical & Electronics Engineering at Institut Teknologi Bandung.
Founded BubuStudio ID
Started a software house in Bandung building B2B solutions across healthcare, finance, and education.
Founded BubuStudio ID
Started a software house in Bandung building B2B solutions across healthcare, finance, and education.
Intern Backend Engineer
Full-stack web development and project management internship at PT. Bangunindo Teknusa Jaya.
Intern Backend Engineer
Full-stack web development and project management internship at PT. Bangunindo Teknusa Jaya.
Graduated ITB
Completed B.Sc in Electrical Engineering. Joined BTPN as Management Trainee in CHIP #8 program.
Graduated ITB
Completed B.Sc in Electrical Engineering. Joined BTPN as Management Trainee in CHIP #8 program.
Agile Transformation
Became Product Owner leading internal tools. Drove agile transformation across engineering squads.
Agile Transformation
Became Product Owner leading internal tools. Drove agile transformation across engineering squads.
Platform Engineering
Transitioned to Platform Engineering. Built CI/CD automation and infrastructure tooling.
Platform Engineering
Transitioned to Platform Engineering. Built CI/CD automation and infrastructure tooling.
Internal Developer Platform
Launched self-service developer platform for 200+ engineers. Co-founded Islamic Bali and SaveHajj.
Internal Developer Platform
Launched self-service developer platform for 200+ engineers. Co-founded Islamic Bali and SaveHajj.
Building AI Products
Founded Sejalanin, an AI Personal CFO. Building AI-native products and SaaS platforms.
Building AI Products
Founded Sejalanin, an AI Personal CFO. Building AI-native products and SaaS platforms.
Building SaaS & AI-Native Products
Scaling products, exploring AI agents, and building the future of developer tooling.
Building SaaS & AI-Native Products
Scaling products, exploring AI agents, and building the future of developer tooling.